STEP 5 - Storytelling | Meaning and Context Beyond the Image

Storytelling is what transforms renderings into experiences, it’s how design is not just shown, but felt and understood.

5 Tips to tell a story through an image

  • Focus on Assets and Use (Add subtle Assets such as humans, trees, accessories, etc. Signs of life to suggest how spaces will be experienced.

  • Set a Clear Atmosphere (Use weather, lighting, and mood to reinforce the intended emotional response.

  • Show Context Surroundings, landscape, and urban fabric anchor the building within a bigger story.

  • Highlight functionality (Frame Views that explain how the space works, not just how it looks)

  • Keep the Story Consistent (Align composition, lighting, and stylization so they tell the same narrative)

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